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How Data is Rewriting the Rules of Branding

How Data is Rewriting the Rules of Branding

JR Little (Author)

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4.9 out of 5 stars

The old ways of marketing and branding don’t work any more.

It’s a new world out there. Social media has changed everything about branding and marketing. What has emerged is a whole new world of exciting possibilities for both the consumer and for business.

That is, if you can become a listening brand.

With the power of persuasion now moving from company to consumer, you need to understand this change and what it means for advertising and marketing.


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