How Data is Rewriting the Rules of Branding
JR Little (Author)
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The old ways of marketing and branding donâ€™t work any more.
Itâ€™s a new world out there. Social media has changed everything about branding and marketing. What has emerged is a whole new world of exciting possibilities for both the consumer and for business.
That is, if you can become a listening brand.
With the power of persuasion now moving from company to consumer, you need to understand this change and what it means for advertising and marketing.